Lenovo Legion Launch Party

Art Direction, Branding, and Multimedia Design
Project Overview
Lenovo Legion needed a design for a digital activation for the launch party of the new Intel powered laptops in their Legion line.
My Contributions
I designed the RFP pitch deck for Lenovo under ReKT Global and the style guide for the launch party branding. I also created the logo, brand guide, streaming assets, and social media graphics for the digital activation.
About the Event
2022
Lenovo needed branding for the launch party for their Legion laptop line powered by Intel that was in line with their Legion branding and aesthetic. The digital activation held on August 13, 2022 was livestreamed on Twitch. The event featured tech YouTubers and Twitch streamers in a tech panel discussion and APEX Legends Charity Match.
©Maria Francesca Roca 2024